How We Roll

Our Mission is to provide a curated assortment of the best contemporary pet products on the market, with a focus on thoughtful design and production.  

Our Promise is to provide you with a top assortment of safe, quality products produced with our precious pets in mind. We don't stock anything that we wouldn't - or haven't - used with our own pets!

Our Merit comes from our experience in the contemporary pet industry. Since launching in 2014, we have become experts in finding and fitting the best canine collections across multiple categories. No one knows dog-fitting and dog styling like we do!

Our Impact comes from our commitment to our customers and to our rescue parters. We pledge to aid in animal rescue efforts, from hosting in-store adoption events & fundraisers, to making donations as our resources allow. We are personally committed to helping animals in need.